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For a company to succeed, it must find enough people to buy its products and services. Before starting a small business, take some time to evaluate your prospective customer base. By figuring out who your target market is, you’ll find it easier to tailor your offerings and marketing efforts to them.
No matter how great a product or service is, you’ll need to find its target market in order to succeed. That’s where market segmentation comes in.
A brand story is not just another asset for marketing. It is a guiding principle that the brand should follow and has a significant impact on all organizational aspects. It’s a perfect roadmap and sales pitch. One person might find the answer to the ‘who are you’ question complex, while another might find it simple. The answer depends on how you approach the question.
. With the average individual consuming over 100,000 digital words daily, research shows that about 92% of these people would benefit from such words if they were in a story format. So, what’s in for brands that use storytelling as a marketing tool?
