Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big...
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When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out...
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right?...
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team....
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company...
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and...
In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants...
Discover spring’s must-have shoppable items, from chic skirts to sunny nails, powered by Google Trends: Butter yellow is the color...
Want a good book to advance your content skills, inspire creativity, or grow your business acumen? Look no further. One...
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital...
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love...
All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll...
