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  • October 22, 2025
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Useful News

Best practices for answer engine optimization (AEO) marketing teams can’t ignore

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A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer...

Do Posts with Links Affect Content Performance on X?

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For years, creators have shared the same warning: “Don’t post links — they’ll harm your reach.” But numbers to back...

New sponsored results label in Google Search

1 week ago
Every day, billions of people turn to Google Search for information, and our goal is to help them find it...

What drives revenue growth (and what doesn’t)

2 weeks ago
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving...

YouTube’s first brand pulse report

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Measure what matters The brand pulse report will use all-new data, powered by Google AI, to provide actionable insights that...

A WFH Mom’s No-Burnout System for Staying Consistent on Social Media

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After almost a decade of creating and a few years of working remotely, becoming a mom in mid-2024 made consistency...

Why brands should stop overlooking their most powerful influencers: customers

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Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And...

A framework for stellar AI-era growth

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Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)...

How Often Should You Post on TikTok? Data From 11 Million+ Posts

2 weeks ago
Spend five minutes on the “how to grow” side of TikTok, and you’ll quickly learn one thing: if you’re not...

Google Shopping’s try on tool adds shoes, expands to new countries

2 weeks ago
Google’s try on tech lets you see what billions of clothing items might look like on you. In the coming...

It’s all about you

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It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of....

Content marketing vs inbound marketing (& why they both still matter)

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If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus...

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