Beginner’s Guide to Marketing Fundamentals
Hannah Pratte Hannah Pratte
The basics you need to know Introduction There are no secrets to success. It is the result of preparation, hard...
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While the essence of any story used in marketing differs, the end goals are almost the same – engaging with the target audience in a manner that guarantees the business improved engagement, conversions, high sales and better ROI.
. With the average individual consuming over 100,000 digital words daily, research shows that about 92% of these people would benefit from such words if they were in a story format. So, what’s in for brands that use storytelling as a marketing tool?
A brand story is not just another asset for marketing. It is a guiding principle that the brand should follow and has a significant impact on all organizational aspects. It’s a perfect roadmap and sales pitch. One person might find the answer to the ‘who are you’ question complex, while another might find it simple. The answer depends on how you approach the question.
If you’re going to do any marketing at all, it’s imperative to understand why you’re doing it and who you’re doing it for. It’s very important to remember that everything is about your audience and what’s it for them. You can only do that if you really know who they are.
No matter how great a product or service is, you’ll need to find its target market in order to succeed. That’s where market segmentation comes in.
For a company to succeed, it must find enough people to buy its products and services. Before starting a small business, take some time to evaluate your prospective customer base. By figuring out who your target market is, you’ll find it easier to tailor your offerings and marketing efforts to them.
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If you’re trying to generate interest in your products or services, turn to video content! Using creative and informative videos to promote your brand is key to building visibility — and return customers. But what are the other video content benefits?
...email marketing, I see it as more than a tool to sell stuff. It’s an extension of customer service.
