1. New ad formats to increase reach and engagement A recent Ipsos survey found that Google and YouTube are used...
Business Tips
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the...
I’ll be honest with you – I’m not a spreadsheet person when it comes to planning my own content. But...
Posting top-notch content that your audience can connect with should always be your first priority for Instagram growth. But when...
Attention is expensive, and if you don’t win it in the first few seconds, your content may never get the...
Invalid traffic (IVT) is ad activity that doesn’t come from a real person with genuine interest. It wastes ad budgets,...
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me,...
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement...
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the...
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that...
If you were a fan of Snapchat’s Snap Map, you’re going to love Instagram’s latest addition. Instagram’s Friends Map is...
General summary In July, Google expanded access to its AI tools and made them more user-friendly. New features include AI...
