Connected TV continues to see a rise in popularity, and advertisers are already taking advantage of YouTube’s reach of over...
There’s always a new tool, platform, process, you name it, that you just have to try....
Editor’s note: Today, Vidhya Srinivasan spoke at the Cannes Lions Festival about AI and creativity. You can read edited excerpts...
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing...
1. Find the latest deals A quarter of people who regret buying something during last year’s big retailer sales say...
A brand’s messaging, particularly the messaging that you will find, like, let’s say, on their website,on their home page, or...
Social media offers a volatile space for marketing. The rules of engagement vary across platforms, as do the audiences and...
My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when...
Ask a question; get an answer. Ask the next question; get the next answer. Repeat until done. That’s the basic...
Move over YouTube Studio: there’s another video creator platform in town. TikTok has launched a brand-new companion app, TikTok Studio...
I had two interesting discussions with marketing leaders recently. Both revolved around the same question: “Where do we start?” One...
Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences,...
