1. New ad formats to increase reach and engagement A recent Ipsos survey found that Google and YouTube are used...
I’ll be honest with you – I’m not a spreadsheet person when it comes to planning my own content. But...
Attention is expensive, and if you don’t win it in the first few seconds, your content may never get the...
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me,...
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the...
If you were a fan of Snapchat’s Snap Map, you’re going to love Instagram’s latest addition. Instagram’s Friends Map is...
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the...
Posting top-notch content that your audience can connect with should always be your first priority for Instagram growth. But when...
Invalid traffic (IVT) is ad activity that doesn’t come from a real person with genuine interest. It wastes ad budgets,...
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement...
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that...
General summary In July, Google expanded access to its AI tools and made them more user-friendly. New features include AI...
