The CEO asks the company’s data scientist if the marketing strategy should incorporate generative AI and large language models. The...
Social media users are facing some pretty big challenges today. They’re frustrated by being at the mercy of changeable algorithms...
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs...
You learn the 2025 budget has room to add a new role to your content and marketing team, and you...
Posting the same content across all social media platforms is like offering the same menu at a fast food joint,...
Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user —...
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of...
Marketing plasters the Olympics. In the Parade of Athletes, at every event venue, and during every media opportunity, the competitors...
*taps mic* Are you listening? LinkedIn allows creators and brands to set up aptly named Audio Events on the platform...
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie...
As a business, focus and alignment are everything....
Everybody expects content about refrigeration products to be boring. That’s why the marketing team at Heatcraft Refrigeration Products wanted to...
