Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I’ve experienced it myself. But,...
61% of US adults say the top draw of a personalized shopping experience is a loyalty program that’s tailored to...
With its massive reach, flexible content formats, and built-in engagement, Facebook is still one of the most powerful marketing tools...
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses...
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar...
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid...
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of...
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My...
Starting in October, we’ll be unifying all Local Services Ads (LSA) badges to create a single, clear signal of a...
If you’ve been seeing Buffer teammates pop up on your social feeds a lot more lately, it’s not a coincidence....
This week, I searched for a lip balm and found that two of the suggested posts were from Instagram. And...
1. New ad formats to increase reach and engagement A recent Ipsos survey found that Google and YouTube are used...
