It hasn’t been an easy year, and I won’t be sad to say goodbye to 2024. I’m looking at 2025...
Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an...
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale....
You can access a wealth of marketing-related data — from web analytics and customer journey behavior to competitor analysis and...
I consider myself to be a good editor, but I only got to where I am today by practicing my...
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started...
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs...
In retail, digital transformation is more than a requirement — it’s a race. Already, many retail organizations are embracing generative...
Social media links make it easy for people visiting your website to find your business on social media — an...
Your research and development team has been working on a new product for months and putting valuable resources into its...
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on...
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is...
