I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer,...
More campaign controls to help you steer AI Last year at DMEXCO, we introduced the beta for campaign-level negative keywords,...
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same...
There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the...
Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated....
If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to...
With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have...
Open a marketer’s treasure chest and you’ll see an abundance of data. How do you select the valuable gold among...
I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere....
2024 was a “meh” year for content and marketing. That pronouncement comes from marketers, not grumpy, underwhelmed business execs....
Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it...
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer...
