Marketers have been sold a dream: Collect more data, and you’ll get better insights to make smarter decisions. We all...
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out...
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team....
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and...
Discover spring’s must-have shoppable items, from chic skirts to sunny nails, powered by Google Trends: Butter yellow is the color...
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital...
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big...
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right?...
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company...
In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants...
Want a good book to advance your content skills, inspire creativity, or grow your business acumen? Look no further. One...
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love...
