As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?”...
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So,...
Remember when being a “creator” was a laughable teen pastime?...
Like many others, I get dozens of emails a day. ...
If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a...
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly...
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed....
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re...
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook...
As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter...
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a...
Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button...
