Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key...
The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility...
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles...
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their...
In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To...
As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but...
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year....
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start...
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for...
Though generative AI is everywhere, the fear around the state of AI is real....
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about...
Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand...
