In my early days as a content marketing manager, I was asked a tough question: how often should you blog...
In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users...
There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar...
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced...
Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial...
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance...
Studies show that 76% of consumers research a business online before visiting in person. That means having a website and...
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you...
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy....
We’re all familiar with Flo from Progressive, right?...
Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let...
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s...
