As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for...
JoinedMarch 6, 2022
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There’s a lot you can do to boost your chances of success on social media — optimize your content for...
In today’s complex digital landscape, consumers turn to visual-first content to get ideas and inspiration across platforms. To stay relevant,...
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team....
Staying consistent on social media is one of the best routes to success on any platform — though that’s easier...
Today we’re launching Meridian, the open-source marketing mix model (MMM) built by Google, available to all marketers and data scientists....
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the...
Confession time. Just before sitting down to write this article, I was working on a social calendar project for a...
