YouTube creators provide direct access to engaged audiences for brands, driving influence and delivering business results. At Cannes Lions 2025,...
JoinedMarch 6, 2022
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If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy...
The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was...
A few years ago, I was head of content at a health insurance company — a role that required a...
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to...
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented...
“I tried using AI for our marketing content, but it just doesn’t sound like us.”...
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my...
