For businesses looking to stand out, the constant need to create a variety of new and engaging visual assets can be overwhelming. The good news? Google AI has become a powerful creative partner, offering innovative tools across our ads and merchant platforms to effortlessly transform a brand’s vision into stunning reality.
Here are four new ways Google AI is making it easier for brands to tell a powerful story with content, grab shoppers’ attention, and drive business growth:
Generate eye-catching creative
We’re enhancing our creative offerings with two key innovations: image-to-video transformation, now powered by our latest Veo model, available in Merchant Center and coming to Google Ads in the future. The second is AI outpainting, which intelligently expands videos beyond their original frames — the same technology behind “The Wizard of Oz” at Sphere. Outpainting is currently available in Google Ads App campaigns and will expand to more campaign types later this year.
For advertisers, we’re also centralizing our creative tools in a new destination called Asset Studio, coming soon to Google Ads. Advertisers will be able to find the latest versions of existing creative tools and we’ll continue to roll out new capabilities later this year. You’ll also be able to generate stunning images featuring your products and show products in action, rolling out now within Ads and Merchant Center and coming soon to Asset Studio.
