Marketing Advisor will do more than simply answer specific questions via text or voice. It’s also designed to proactively help advertisers run assessments and identify strategies across their entire business. For example, it will recommend and apply strategies across multiple lines of business, offering insights like seasonal trends for particular product categories.
It’s particularly helpful when working across Google properties — like Google Ads, Help Center, Google Analytics and within websites and CMS systems — giving it the ability to help diagnose problems with campaigns or uncover new growth opportunities. For instance, Marketing Advisor streamlines complex multi-site tasks such as tagging, identifying when a tag is missing and offering to install it for an advertiser with permission.
Marketing Advisor will begin rolling out later this year.
