Consulting – Marketing Assessment and Planning



One of your first steps in your digital research is to do a marketing and sales assessment.

While there is a broad range of activities that can be included in your marketing and sales assessment, it should include these four (4) components:

  • Identify your company’s digital goals and challenges
  • Identify your target market and buyers
  • Identify your marketing activities and sales processes
  • Analyze the results of your marketing and sales activities


In a nutshell these 4 steps will help you properly assess and approach your marketing plan.

Step 1: Determine Your Goals

Step 2: Identify Your Target Market

Step 3: Identify Your Marketing and Sales Activities and Processes

Step 4: Analyze the Results of Your Marketing and Sales Activities



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