There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal...
Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels....
A brand story is not just another asset for marketing. It is a guiding principle that the brand should follow and has a significant impact on all organizational aspects. It’s a perfect roadmap and sales pitch. One person might find the answer to the ‘who are you’ question complex, while another might find it simple. The answer depends on how you approach the question.
Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the...
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A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with...
What is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got...
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