Get the need-to-know highlights from the social media industry that happened the week of September 25-28.
This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing.
Here’s a breakdown of the key updates and what they mean for you.
Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users. This update could be a game-changer for creators who find desktops more convenient for crafting their stories.
Mark Zuckerberg introduced Meta AI, a new assistant that facilitates interactions across WhatsApp, Messenger, Instagram DMs, and soon, Quest 3. For small business owners, this could open new avenues for customer engagement. Imagine automating responses to frequently asked questions or having a virtual assistant manage appointment bookings. The possibilities are enticing.
Meta is set to unveil new ‘sassy’ AI chatbots later this week, with one being self-described as a “sassmaster general” with “superior intellect, sharp wit, and biting sarcasm.” Watch for this update; it could be your ticket to resonating with a younger demographic.
Meta has updated its Ray-Ban Smart Glasses to include live streaming to Instagram. This can potentially open up new, immersive ways to share content and engage with your audience.
Here’s a roundup of the significant updates from Threads.
Threads will introduce a feature allowing separate account deletion by December. This could provide a sense of security and control for users, a step towards addressing privacy concerns which, in turn, may encourage more creators to join the platform.
Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. With a significant gap in user numbers compared to its rivals, the platform is still in the game, attempting to carve a niche for itself.
You can now sort your ‘Following’ accounts and log into multiple accounts on mobile.
Here’s what’s been cooking at Instagram:
You can now share AI stickers in Direct Messages. This feature could add a fun, interactive element to your conversations with followers or team members.
You can now allow others to use your Reel as a template.
You can now set your avatar interactions under “Settings and Privacy” to either ‘Everyone’, ‘People you follow’, or ‘Only me’.
Let’s unpack the key highlights from Twitter/X:
Twitter is reportedly working on an ad-free version of its premium subscription, offering a cleaner browsing experience for subscribers.
Twitter removed the feature allowing users to report misleading information.
An improved content reporting flow has been introduced, simplifying the process of reporting rule-breaking content.
Enhancements like in-stream Bookmark button and a ‘Verified Only’ reply option are in the pipeline