Google AI-powered Demand Gen campaigns multiply creativity and generate demand.

Google AI powers so much of what people love about YouTube: content recommendations, accessibility, user experience and more. As we shared at Google Marketing Live, it also powers the ads solutions that help you run your business.

Today we’re announcing two new Google AI-powered campaigns, Demand Gen and Video View campaigns. They make it easier to connect with consumers and drive demand from the mid-funnel, all the way to purchase. Research already shows that 87% of consumers say YouTube helps them make purchase decisions faster. These ad solutions use relevant, immersive creatives to drive action and conversions in the moments that matter.

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