Building towards greater transparency in media buying

“Transparency is a cornerstone of Yahoo Advertising’s business, and we continue to build partnerships that support our leadership in this effort. By integrating with Confirming Gross Revenue, Yahoo is rising to the industry demand for greater transparency in the buying process and providing clarity on media spend.” – Adam Roodman, SVP Ads Product & Strategy, Yahoo

“Confirming Gross Revenue is a step in the right direction for transparency in the digital advertising ecosystem. The reporting functionality answers calls from our clients for greater assurance that there aren’t hidden fees in the supply path. As a leading advocate for transparency, we look forward to working with Google and the industry to drive adoption of the tool and instill greater trust in media buying today.” – Charlie Cebuhar, Sr Director Programmatic COE, OMG

“Unattributable ad spend identified in studies of the programmatic supply chain is worrying. Using Google’s Confirming Gross Revenue, Prisma Media and Jellyfish were able to demonstrate there weren’t hidden fees in our programmatic campaigns.” – Paul Ripart, Head of Programmatic Sales and Data, Prisma Media

Source link