Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.
Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.
In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role.
Table of Contents
What is AI email marketing?
AI email marketing is a machine-learning powered process that helps marketers create email campaigns that reach the right audiences at the right time with the right messages.
AI email marketing tools tools use data to help you optimize your email strategy (like your historical performance data), automation to help you save time on repetitive tasks (like triggering an email workflow), and generative AI to help you create email content.
You can do things like:
Analyze past email performance to identify how to optimize your email strategies, like the best time to send your emails or the subject lines that get the most clicks.
Compile email analytics so you understand the health of your campaigns.
Trigger email workflows after people take a specific action.
Clean up your email lists to improve deliverability.
Write compelling copy that speaks to your audience
Personalize email content to specific audience segments
Some tools have one specific function, like a generative AI email tool, while others offer multiple features.
Why should you use AI in email marketing?
The most significant benefit of using AI in email marketing is that it saves time while improving performance. The routine processes you spend time on can happen instantly, and you can launch your optimized campaigns faster.
Most AI email marketing tools are also powered by machine learning, meaning that they use data points (from your business and sometimes your industry) to help you optimize your email strategy. You won’t be left to guess what works best because the AI can look at your past emails, and you can benchmark your performance against competitors to see where you can improve.
If you’re interested in learning more about the impact of AI on marketing, check out this Marketing Against The Grain episode about marketing opportunities that AI unlocks for business.
How Marketers Are Using AI in Email Marketing [New Research]
Our State of Generative AI report surveyed 1,350 U.S. business professionals about how they’re currently using AI.
Right now, 1 in 5 business professionals use AI/automation in their role.
82% of marketers who responded to the survey said that generative AI has impacted how they plan to create content in 2023 and that the top benefits are that it saves time, improves the quality of content, and makes content more personalized.
Finally, marketers using generative AI save an average of 3+ hours on each piece of content they make, which helps them spend less time on manual tasks and more time on the most important parts of their role and the aspects of their job they enjoy most.
HubSpot has multiple email marketing tools and features to leverage to drive clicks and conversions.
Email Marketing Software that helps you easily create email workflows and triggers to reach your target audiences with the right messages at all stages of their journey.
Inbox automation tool that scans your emails and recommends tasks based on email content and can auto-populate contact properties (like name and phone number) from every first-time email to create a customer profile.
Content assistant uses generative AI to help you write high-quality email content, and you can ask ChatSpot to quickly write things like professional follow-up emails or thank you notes to a prospect.
ChatGPT is a generative AI tool that you can use to write your marketing emails, and all you have to do is enter a descriptive prompt into the chat. It’s a conversational tool, so you can ask it to rewrite the email until you’re satisfied.
Zapier runs on Zaps, automated workflows you can customize to your needs. You can create an email-based Zap to generate email copy with an API key from OpenAI. Whenever you receive an email matching your Zaps rules, it’ll prompt GPT-3 to write an appropriate response.
Copy.ai is an email copywriting tool you can use to create high-converting emails. It can write email content for you, suggest subject lines, and help you stay on track with suggestions to improve email quality.
Compose.ai is powered by GPT-3 and helps you write personalized and on-brand emails. Its autocomplete feature suggests how you can finish what you’re writing, and its suggestions and generations are always tone and brand-relevant because it learns your unique brand voice. It’s an always free Chrome extension, so you can easily use it on your favorite sites.
Grammarly’s machine-learning copy-editing tool recognizes in-text errors and suggests how to fix them. GrammarlyGo extracts the context from short prompts and helps you instantly generate appropriate email replies. Leverage the tools on its website, as a Chrome extension, or within your favorite email client.
Price: Free trial; $49/mo (Creator), $125/mo (Teams), custom business pricing available
Jasper Commands helps you create effective marketing emails quickly with machine learning algorithms. Use it to write entire emails or email subject lines, and its outputs always match your business’ unique writing style and tone for brand consistency.