The 11 Best Internal Linking Tools Every Marketer Needs
If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building.
If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help.
In this post, we’ll examine what internal link-building tools do and the benefits they can have for your business. You’ll also preview the best internal linking tools on the market so you can find a solution that meets your needs. Let’s dive in.
Internal link-building tools are software that help you find opportunities to place internal links on your website. The tools take a manual, tedious process that can take hours and turn into a quick, few-minute task that you can do regularly.
So, why should you use internal link-building tools?
Internal links increase your link value, which helps you rank higher and get more traffic. Internal links also connect your content, giving Google an idea of the structure of your website.
Plus, your visitors can easily learn more and find related pages.
Internal linking establishes a hierarchy on your site and allows you to give more value to your most important pages.
Let’s say one of your pages is internally linked three times. And one is linked 100 times. That shows the type of content you post and points Google to the page you want to get the most views on because it’s the most important.
However, the process is usually very slow. Internal linking requires going back to old posts and linking to newer ones.
Many people just link old posts to newer posts, but it’s beneficial to point readers who land on an older post (because it has more SEO juice) to pages that aren’t as established.
With an internal link-building tool, you can automate this process. But there are more benefits than just saving time in your day. Let’s dive into some below.
It’s clear that link-building impacts your site’s ranking. Here are five additional benefits of internal link building.
1. You can establish a relationship between related content on your website.
When Google crawls your site, it follows all the links on the page to figure out the relationship between various pages, posts, and other content. That way, Google will learn which pages on your site cover a similar subject matter.
Internal links will establish a relationship between related blog posts, alerting Google to the type of content you offer and building authority in your industry.
2. Linking helps orphaned content get discovered by Google.
Orphaned content includes web pages that have no internal links pointing to them. Without an internal link, Google can’t find and index the orphaned pages.
Although you might have a sitemap that lists the URL of your pages, search engines may take a long time to reach those pages without internal links.
This is especially true for large websites that take a lot of resources to crawl or newly created sites that don’t get visited by Google often.
3. You can increase link value for your newer content.
Link value is important with SEO. When you publish a page, it builds up “SEO juice” — meaning it gains credibility through page views, external links, etc.
Newer pages don’t have any of that, of course. By linking your posts internally on older pages, you’ll be able to increase the value of your new links.
You can increase the link value to your newer content using the SEO juice you’ve already built up with Google on older pages.
4. You can improve engagement metrics and the user experience.
You always want people to stay on your site, right? How do you do that? Pointing them to other related pages will help them learn more about you and why they should use your product or service.
It’s the “binging” content experience people have on TikTok and YouTube.
You want to create the same idea on your website. Not only does it help your site, but it’s also a better user experience — visitors use your resources, learn from an expert in the industry, and hopefully become a fan of your work.
They’ll then follow you, and you can build a relationship with them. That’s the best user experience you can have with a company.
5. Internal linking tells Google what keywords you want to rank for.
Internal links send a clear message to Google about what keywords you want to rank for. Anchor text is the text that links to a page ( this is anchor text). It’s highlighted, so when you click on it, it takes you to a new page.
The anchor text of an internal link should be a relevant keyword. The keyword should be a keyword you want the linked page to rank for. It sends a message about keywords and page associations to search engines.
Anchor text tells Google this page should rank for this keyword — giving your page more SEO juice, relevance, and a better chance at ranking for that keyword.
Phew, okay, we’ve learned a lot. Now, let’s help you get it done as quickly and efficiently as possible. Here’s our list of the best internal link-building tools you can use.
Pricing: $77 annually for a single-site license; $117 annually for a 3-site license; $167 annually for a 10-site license
Features: Google Search Console (GSC) integration,WordPress integration, finding orphan posts, intuitive internal link-building process, and reporting
Support: Email support is available for all bundles
Best for: Managing site-wide internal linking
This plugin crawls your entire site, indexes existing internal links, and creates a report to show you the link gaps you can fill.
The reporting feature shows how many posts were crawled, links found, internal links, orphaned posts, broken links, and 404 errors.
The tool will point you to posts that are related and not being linked to currently. It suggests anchor text and links. If you agree, all you have to do is click on a box to add the link.
It also finds orphaned posts (posts that have no incoming or outgoing internal links).
What we love: The combination of link automation and link customization is unmatched in the industry so far. Additionally, if you own several websites, Link Whisper can help you suggest internal linking strategies between those websites.
Pricing: $49.60 annually for basic; $99.60 annually for plus; $199.60 annually for pro; $299.60 annually for elite
Features: Link assistance, finding orphaned content, making internal link suggestions
Support: Standard and priority support available
Best for: WordPress sites
AIOSEO is a beginner-friendly WordPress plugin that helps you improve your SEO without any technical knowledge.
One of the features is a Link Assistant, which helps you build better internal links. This tool will provide a detailed link report to show you the number of internal links, outbound links, and affiliate links you have for each post and page.
Then, it shows you opportunities to improve your internal links. You can see the exact phrase and anchor text. All you have to do is click a button, and then it will add that internal link to your content.
What we love: AIOSEO will also help you find orphaned pages so you can add links to them to get them indexed faster and rank higher.
Support: Professionally maintained and actively supported with regular updates
Best for: Related posts links on WordPress
YARPP is the most popular and highest-rated related posts plugin for WordPress. This tool creates related post sections on your pages to introduce visitors to other relevant content.
It can help boost visitor engagement and time on site, helping your SEO.
You can show related pages, blog posts, media files, and even call-to-action (CTA) buttons. This way, your top pages don’t get buried underneath new ones.
The tool creates internal links to your most popular pages and/or posts so search engines can easily find your best pages.
What we love: YARPP comes with custom templates that you can match with your website design. Plus, it uses a customizable algorithm to determine which pages to show, considering your post titles, tags, categories, and more.
Features: Internal link scoring, duplicating internal links, anchor text editing
Support: Forum support
Best for: Large sites
Internal Link Finder is an easy-to-use plugin to manage your internal link structure. This works on WordPress sites and helps you find internal link opportunities and manage your existing internal links page-by-page.
One of the best features is that it gives you a full breakdown of your internal linking score and lists areas for improvement.
What we love: Internal Link Finder can check if there are too many pages linking back to a target page with the same anchor, identify orphan pages, and find pages with no internal links. Plus, you can export the data to a spreadsheet.
Pricing: $39 for a lifetime license; optional $12.75 to cover 12 months of customer support
Features: Robust analytics, tracking clicks from visitors, link equity calculator
Support: Paid support options
Best for: Sites on a budget
Interlinks Manager works differently than almost every other tool we list in this article.
In addition to link suggestions based on keywords an algorithm picks up, you can define specific keywords inside each post. The tool will automatically add internal links to your post from other posts that contain the same keywords.
What we like: Interlinks Manager has a robust analytics feature that tracks clicks from visitors to internal links, so you know which are effective.
The tool lets you know statistics on how much “link juice” a given URL has, and you can also download the analytics into a spreadsheet.
When an internal link isn’t effective, you can adjust the anchor text or the positioning of your internal links.
The drawbacks are that the tool isn’t as intuitive and can’t identify orphan posts.
Pricing: Free; $49 annually for pro; $99 annually for insights, $128 annually for bundle
Features: Statistical weighting method link building, identifying rich anchor text
Support: Support center, email support
Best for: Statistical-based linking
SEO Press is a plugin for WordPress that uses statistical weighting to decide which keywords to link to for your internal link structure. The method calculates the importance of a keyword within a page compared to other articles and then suggests up to five internal links per post.
What we like: The SEO meta box can work with all page builders and identify rich anchor text.
Features: Link reports, link errors, filtered search, downloadable CSV
Support: Google support
Best for: Finding orphan content
Google Search Console provides a link analysis report showing you your top linked pages (both internally and externally). The internal links will give you the number of internal links going to specific URLs.
However, it does not show anchor text and is only meant as a jumping-off point for building your internal links. You can download the report but will still need to add links to URLS manually.
What we love: This is great for finding orphan content. GSC shows you which URLs have zero internal links, so you can prioritize those and make it easier for search engines to find your posts.
Pricing: $99 monthly for lite; $199 monthly for standard; $399 monthly for advanced; $999 monthly for Enterprise
Features: Link analysis, link opportunities
Support: Help center; Ahrefs Academy
Best for: Link opportunities and analysis
Ahrefs is an all-in-one SEO tool with several features, including an internal link site audit with the Link Opportunities tool.
You can find out what top pages you’re internally linking to, plus get opportunity suggestions. The feature looks at the top 10 keywords that each page on your site is ranking for and then looks for mentions of those keywords on your website to give you internal link suggestions.
Note: You’ll still need to manually update the links, but you can export link opportunities quickly.
Internal linking is an important part of SEO, and until recently, it has been a manual process. With internal linking tools, you can boost your SEO in minutes by finding internal link suggestions and adding to your posts with one click.