The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives.
To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns.
The 15 Best Product Marketing Books
The Launch: A Product Marketer’s Guide: 50 key questions & lessons for a successful launch
The Influential Product Manager: How to Lead and Launch Successful Technology Products
Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value
Product Marketing Debunked: The Essential Go-To-Market Guide
Product-Led Growth: How to Build a Product That Sells Itself
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
INSPIRED: How to Create Tech Products Customers Love.
Hooked: How to Build Habit-Forming Products
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Escaping the Build Trap: How Effective Product Management Creates Real Value
Made to Stick: Why Some Ideas Survive and Others Die
To Sell is Human: The Surprising Truth About Moving Others
Influence, New and Expanded: The Psychology of Persuasion
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
15 Essential Product Marketing Books
1. The Launch, A Product Marketer’s Guide: 50 key questions & lessons for a successful launch by Yasmeen Turayhi
Some of the best beginnings start with a question — or, as in the case of The Launch, 50. Through guided and thoughtful questions, this book will help you avoid common pitfalls and help put you on the path to success.
Best for: Understanding the framework of where to begin your product marketing. The Launch will equip you with questions to guide your product marketing journey.
2. The Influential Product Manager: How to Lead and Launch Successful Technology Products by Ken Sandy
It can feel hard to justify what you do in your organization or prove your job value in the broader ecosystem of your company. The Influential Product Manager is about understanding how the product manager interacts with every level of the business to launch successful technology products.
What we like: Distilling decades of experience into learned lessons, this book offers a human perspective on product management in an actionable and practical guide.
3. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran
Under the fame of the customer’s needs, Product Marketing, Simplified is a comprehensive guide to product marketing that takes you through the steps. You’ll get best practices on everything from messaging to influencing the product roadmap.
Best for: Understanding the customer’s perspective. This book puts you in the customer’s mindset and helps answer questions around the “why” pertaining to the need of the product.
4. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King and Bryony Pearce
While product marketing is still a relatively new job function to the organization, there are a lot of misunderstandings about your role and how to position it.
Product Marketing Misunderstood offers guidance on personifying your value and driving the organization forward.
Pro tip: Product Marketing Misunderstood provides practical knowledge and applications. You can apply these tools to your job positioning, messaging, and personas.
5. Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi
Product Marketing Debunked provides a view into taking unformed concepts and creating a proper strategy for commercializing a product. You’ll learn how to make a go-to-market plan and release your final product into the marketplace.
Best for: Establishinga framework for releasing a product. This book offers a starting point that you can modify to match your industry and growth stage.
6. Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush
If you are a product marketer following product-led growth principles, Product-Led Growth is the book for you. It guides you through the thought processes of product-led growth and puts you in your customers’ shoes to build a product that better serves their needs.
Best for: Understanding where the pillars of product-led growth fit into your product marketing plan and strategy.
7. The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber
In Made to Stick, the authors reveal the anatomy of ideas that stick and explain how you can make your ideas stickier. You’ll learn about the human scale principle, using the Velcro Theory of Memory, and explore how to address curiosity gaps.
Best for: Understanding the impact of messages and why some things stick with us while others are forgotten over time. This book will help you level up your messaging with impactful and thoughtful tactics.
13. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink
Nowadays, it can feel like everyone is trying to sell you something. While that’s not inherently bad, To Sell Is Human looks at the difference between selling and storytelling. This book offers a new perspective on the art and science of selling.
What we like: This book moves past typical sales jargon to explain why we sell and how to do it effectively. You’ll also learn how to communicate honestly with your customers.
14. Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.