Announcing new music ad solutions to reach Gen Z

Bring awareness to your brand through Trending Music on Shorts

The opportunity to reach Gen Z doesn’t end there. This audience uses short-form video to participate in pop culture, discover new hits and engage with their favorite musical artists. YouTube Shorts has amassed over 1.5 billion monthly logged-in users and over 50 billion daily views. That’s why, in the coming months, we’ll begin piloting Trending Music on Shorts for advertisers.

Music takes on a life of its own on Shorts, skyrocketing in popularity through trends and challenges. Recently, Gen Z fans across the world took to Shorts, using Miley Cyrus’ ‘Flowers’ as the backdrop music to their content, showing all the ways they’re practicing self-love.

These Shorts received millions of views and speak to all the creative ways in which Gen Z uses short-form video on YouTube to express themselves and connect with artists. Soon, your brand can get in on the love by surrounding Shorts using trending music.

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