Adding visual elements like relevant images, videos, and other graphics helps make your post more readable and adds value to your content.
Conclude posts with a call to action
Modern consumers and information seekers want to know what to do next after consuming a piece of great content, and a call to action tells them in no uncertain terms.
Conclude posts with a CTA that makes the desired next step clear, whether that’s making a purchase or something else entirely.
Outsource content creation
Keeping your blog and social media feeds well-updated with fresh, relevant content all by yourself is a tall order.
Consider outsourcing most or all of your content creation to expert writers on a top platform like WriterAccess to set your blog up for success. Get a 14-day WriterAccess trial, and check it out for free.
5. Optimize Blog Posts for SEO
Ultimately, having an incredible blog filled with amazing content is not enough.
People also need to be able to find it, and that’s where on-page SEO comes in. Here are some important tips to keep in mind.
Do frequent keyword research
All of your content brainstorming sessions should begin with a fresh round of keyword research to determine what your audience is currently searching for. Keywords should be incorporated into titles, metadata, and URLs, as well as sprinkled naturally throughout the body of your content.
Always include links
Great content increases in value when you add links to other relevant pages and help readers answer further questions they may have. Be sure to include a mixture of internal links to relevant posts on your blog, as well as external links to high-value authority content on other sites.
Add visuals to your posts
All blog posts should include, at the very least, a high-quality lead image relevant to the content. But visual elements like graphs, charts, videos, graphics, and additional images should also be used throughout the content when it makes sense to do so.
6. Promoting Your Blog
Once you’ve got your blog up and running, it’s time to let your audience know it’s out there, and that means coming up with a promotion strategy. Here are some tips for doing that effectively.
Take advantage of social media
A robust social media presence is a must when marketing a blog. Use yours to market your blog posts, share industry news, and connect with your audience on an ongoing basis.
Seek out collaboration opportunities
A strong network of peers can be a massive asset to an aspiring blogger, as you can help each other achieve your goals and expand your collective reach.
Seek opportunities to contribute guest content to other blogs and partner with key influencers in your niche.
Embrace email marketing
Email has been around almost as long as the internet itself, but it remains one of the most popular, widely used ways to communicate online.
Make sure you include email marketing in your marketing strategy and use it wisely for the best results.
Starting and maintaining a successful blog is easy when you know what to do and have the right tools in your corner.
And now that you know how to start a blog that attracts readers, it’s time to take care of the tools.
Content Cloud is our all-in-one package that reunites Stage, Studio, ION, and WriterAccess. It has everything you need to make your blog a huge success.
But if you prefer to take one step at a time, try WriterAcess for two weeks without any charges and start your successful content journey.