Reaching consumers today can be challenging with all the noise crowding the web and flowing into inboxes. To even reach their eyes, your content must perform at its best.
Yet it doesn’t stop there.
You also need to keep your existing audience, both customers and leads, involved with your brand. This requires a different strategy, in which newsletters can play a big part.
Juggling both kinds of audiences takes time and resources, and you may find yourself stretched thin and needing to hand off part of your responsibilities to operate more effectively.
If this describes you, or you’re looking for a new form of content to reach more customers, consider hiring experts to write your newsletter copy.
Why Do You Need to Use Newsletters?
Newsletters are far from obsolete these days, and they are easier than ever to email to your customers, leads, and interested audiences. The content you include will be the crucial element, so get this right, and you will win your audience over.
Striking the right tone for your brand and providing engaging content can do much more than remind consumers about you. High-quality newsletters can convert leads into lifetime customers and even form the foundation for dedicated community-building efforts.
Here are some of the reasons you need to use newsletters in your content marketing strategy.
Build and strengthen relationships
Newsletters can help you establish, build, and maintain relationships, creating a family feeling for your audience. The content in your newsletters can strengthen the connection between your brand and target markets and keep you top of your mind.
Increase website traffic / Boost SEO
A newsletter can also play an essential role in driving traffic to your site. Just add an irresistible call to action (CTA), enticing readers to click through. With such an increase in traffic, you can also see a boost in your SEO efforts.
Grow social media following
In your newsletters, you can include invites to follow you on your preferred social media platforms, such as Facebook, Instagram, and LinkedIn. Growing your following can be beneficial in reaching more potential customers.
Benefit from a cost-effective marketing tool
Newsletters are also cost-effective ways to stay in front of your audience on a determined schedule, whether quarterly, monthly, bi-weekly, or weekly. Once you determine a schedule and format, you just need to set topics and manage it from there.
Offer multiple potential marketing opportunities
Newsletters provide an avenue for you to educate readers about your brand, services, or products, announce upcoming promotions or sales, and share company successes.
You can also use them to deliver special offerings only for those who receive the newsletter, such as coupons or limited deals.
Do You Need Newsletter Writing Services?
Wearing so many hats in a marketing department can be risky at times, and content may not meet the standards or success you need it to. Outsourcing to newsletter writing services may be the best solution.
Such services provide you with access to a specialized talent pool of dedicated newsletter writers with both content creation and copywriting skills.
A newsletter writer specializes in engaging and converting your audience and incorporates proven strategies with industry expertise and subject-matter knowledge.
Whether your strategy is to include trending or news-based topics, educational material, thought-leader articles, or interviews, an experienced newsletter writer can customize content to your specifications and audience.
What Are the Newsletter Writing Services?
Available newsletter writing services today offer you access to some of the best freelance writers and content creators available, so you can focus on your business’s other marketing needs with confidence.
Three newsletter writing services to consider include WriterAccess, Goodman Lantern, and The Write Direction.
WriterAccess is one of the largest content providers on the web today, making it easier than ever to provide your audience with high-quality content. You can search for talent based on industry, specialty, expertise, or location. In all, you will find over 75 different industry-focused talent pools on the platform.
One strong specialty of WriterAccess is newsletter writing for both B2C and B2B businesses. Freelancers here understand the form and function of newsletters and can create content optimized to convert. Without good converting text, you have fewer chances of benefiting from your newsletters as a marketing vehicle.
As a bonus, WriterAccess offers a 14-day free trial, so you can get a feel for how the platform works and familiarize yourself with the exceptional newsletter writers.
Goodman Lantern, a content marketing agency, prides itself on creating high-quality content that incorporates SEO, copywriting, and storytelling.
Their newsletter services give you access to a highly skilled team of industry-focused writers and editors. One of the agency’s particular strengths is collaborating with clients to create content and messaging that resonates with their audiences wherever they may be in the buyer’s journey.
The Write Direction offers a team of technical writers to create newsletters that are informative and compelling for a target audience and to help you improve your business communications.
As a network of industry experts, academic professionals, and specialty writers, The Write Direction can create highly customized content for your newsletters while always keeping your audience in mind.
You will need to call for pricing or a customized quote based on your particular needs.
Find the Best Newsletter Writers to Help Scale Your Strategy
If your company needs to create high-quality newsletters that convert, we are here to help. WriterAccess can provide you with access to a highly skilled talent pool of specialized newsletter writers, so you have a say in who you work with and how often. Sign up for a free trial, and find the best freelancers to scale your strategy today.