Repurposing is the practice of using something for a goal other than its original one.
Repurposing anything involves either changing it to fit a new application or utilizing it in its original form. The custom doesn’t just apply to tangible objects.
Repurposing content and other content marketing material is typical practice.
Instead of coming up with brand-new visuals for a new campaign, a marketing company can repurpose content by utilizing content from an earlier, successful advertising campaign.
Here are 25 creative ways to repurpose content for the best results.
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What is the Benefit of Repurposing Content?
You can save time by using previously published material again or by designing new content with repurposing in mind.
If you’re currently in the middle of writing a blog post that may work well in other formats, you may already have the data to help you identify high-performing bits of content to reshape and redistribute.
You can also gain from repurposing material in terms of improving your SEO.
Search engine crawlers will often view you as an authoritative source when you have a number of articles focused on closely related targeted keywords.
You don’t simply produce content for the sake of producing it; you also provide your readers with relevant information in a variety of formats.
In addition, reusing content enables you to quickly scale in content volume and audience size.
A blog article on its own offers you visibility online, but it can also be converted into an email newsletter or a YouTube video giving you three different types of content from one.
What is the Difference Between Repurposing and Plagiarizing?
Plagiarism in all forms is wrong. Whether it’s plagiarizing from another source or self-plagiarism, this practice only hurts the one who is plagiarizing.
It’s not only unfair to the original content creator but it is frowned upon by Google, which penalizes sites that use plagiarized content.
Repurposing, on the other hand, isn’t copying content.
Repurposing involves taking existing content and either adding to it or changing it materially, or putting it into a different format for public consumption.
How do You Repurpose Content?
Repurposing content entails employing one piece of content in many places or in alternative forms.
Start by looking at your stats if you want to repurpose current content for several platforms.
Keep in mind what has been successful and come up with ideas for new methods to provide the same material to your various target groups.
If you believe there is no way to reuse the content you already have or will have, then take some inspiration from the following ideas.
25 Ways to Repurpose Content with Examples
Consider one or more of these creative ways to repurpose blog content!
1. Make a YouTube Video
Hire a content writer to write a YouTube script based on your blog post.
2. Offer a Udemy Course
If your content is long enough, consider expanding it even more and turning it into an online mini-course on Udemy or another course platform.
3. Turn it Into a Slide Presentation
Since you’re only putting your blog content in presentation form, this is one of the simpler methods to reuse it.
4. Create an Infographic
If your blog post contains a lot of data, facts, or stats, it might make an interesting infographic.
5. Write an E-book
Hire an e-book writer to turn your long content into an e-book that you can offer as a download to your site visitors.
6. Source Authority Quotes
Does your content contain leadership quotes? If so, you could extract those and then design social media posts with them.
7. Record a Podcast
Record a podcast episode based on the content. Add lots of chatter around the content to make it less like you’re repeating a blog post.
8. Edit Stock Images
Stock images are often boring, but if you take old stock photos and make interesting edits, this is a form of content repurposing that can have great results.
9. Post Video Content Snippets
Make little videos from old content videos that you already have. Post them as Reels on Facebook or Instagram Shorts.
10. Post Video Outtakes
Scroll through your scrapped videos and repurpose the good stuff into fun or interesting video outtakes to post on YouTube or on your site.
11. Post Transcripts
If you have podcasts or webinars, you can repurpose that content into text transcripts.
12. Convert YouTube Videos Into Blog Posts
You can also turn video transcripts into blog posts by adding formatting and related content.
13. Make Videos From Podcasts
Whenever you record a new podcast episode, make a video of it as it happens. Then you can post the podcast video online.
14. Embed Podcasts
Repurpose podcasts by embedding them in whole or part thereof in your blog posts.
15. Update Older Content
Review older content that has performed well and repurpose it by updating it and adding new information.
16. Turn Testimonials Into Social Media Posts
Do some designing and use your testimonials as attractive social media posts.
17. Make a Drip Campaign
Use older blog posts as content for an email drip campaign.
18. Make a Demo
Turn a demo into a lead magnet.
19. Convert an Infographic
Turn an existing infographic into a listicle blog.
20. Make a Quiz
Convert an infographic into a quiz.
21. Repurpose Customer Service Questions
Make an FAQ page on your website from questions that your customer service team has been asked.
22. Repurpose Facts From Blog Posts
Make little “Did You Know” sideboards for your website from information from old blog posts.
23. Make a Newsletter
Use an old blog post to make a newsletter.
24. Do a Press Release
Turn a blog post into a press release
25. Bundle Blog Posts
Gather your best-performing blog posts and make an e-book out of them.
There are countless ways to repurpose content so it continues to work for your marketing goals.
Let the experts take care of repurposing your content. From creating listicles to writing press releases, you can outsource all of these content types with the help of freelance writers at WriterAccess.
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