The rollout of the tool coincides with the 20th anniversary of Snapple Real Facts®, and now the brand is inviting customers to create their own facts by visiting the website or scanning the QR code on a bottle of Snapple. The AI-generated facts will be saved and fact-checked by Snapple, and some of them may be featured on bottle caps in 2024.
Interactive marketing has been a part of Snapple’s marketing strategy for decades. In the 90s the brand ran a string of successful commercials featuring Snapple employee Wendy Kaufman, who became known as the Snapple Lady, reading fan mail from customers.
Over the past 20 years, the Snapple team has shared 1,677 facts, though the accuracy of some of the facts has been widely debated. Snapple joins Mint Mobile as an early adopter of openly using generative AI in its marketing.
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