Social media is an incredibly competitive landscape, so thinking outside the box is key.
You’ll want to take risks and push boundaries by experimenting with different angles and topics. Snapchat recommends posting videos that invite engagement, content that:
Educates viewers – Tutorials, DIYs, arts and crafts.
Invites viewers to participate in a challenge – This can be a dance, prank, music, or other.
Appeals to people’s emotions – Think animals, babies, and nature.
Showcases your talent – Have a special skill you want to show off? This is the place to do it, as long as it’s child-friendly.
2. Meet the Spotlight guidelines.
Every Snap submitted to Spotlight goes through a review process before it is shared to ensure it aligns with Snapchat’s community guidelines. If you’re not sure your Snap is eligible, make sure it meets these criteria:
Your video is high-quality with approved sound (music from the in-app library), and is between five and 60 seconds.
Your video doesn’t feature any sponsored or promotional content with links and/or attachments.
Your video doesn’t have any watermarks from other platforms like TikTok or Reels.
Your video doesn’t feature any illegal, or activities unsafe for those under 18 years of age, such as gambling and drinking.
3. Post often and experiment.
Are you getting the most out of social media? It’s easy to get turned off by the amount of effort that goes into creating great content, but a key element in being successful on social networks is consistency.
Posting videos often will accomplish two things: It will give you more opportunities to get in front of your audience and you’ll discover what content resonates best with your audience.
Don’t be afraid to create something new and get it out there – you just might be surprised at the response you receive.