The hero product of the collaboration is a limited-edition black suede Air Force 1 shoe with a Tiffany Blue® swoosh. In addition to the shoes, the collection includes a sterling silver cleaning brush (mistaken for a toothbrush), a co-branded shoe horn, Tiffany Blue® shoelaces with a dubrae, and a whistle.
When details of the collaboration’s products went public, reactions skewed negatively.
Fans of Tiffany & Co. felt the collaboration was mismatched. A comment on one of the brand’s promotional posts read, “What happened to your brand???? This is so cheap and tacky.”
Meanwhile, Nike customers seemed disappointed in the shoe variation and left comments such as:
“Lazy slapping of some Tiffany blue or swapping logos is now considered ‘legendary?’”
“I like the box more than the shoes.”
After the initial announcement, AI-generated images of what the collaboration could have looked like began circulating the internet, with some consumers feeling underwhelmed by the real product in comparison.
Observation about Generative AI and consumer brand expectations:
There were *so many* good and interesting / provocative AI takes on what the Tiffany’s x Nike collab had the potential to release… that the actual product once revealed was a bit underwhelming. pic.twitter.com/d09LDovZNW