The new features are called Immersive View and Live View and are built with advanced artificial intelligence, Street View data and aerial imagery.
But, stay calm! In this article I will try to illustrate in the best possible way how you can use interactivity to attract more customers. Come with me!
What is Google Maps Immersive View?
In short, the immersive view is a new Google feature that will improve the navigation experience through Maps.
And so what’s actually new, since today we can already access Street View and can walk around (almost) anywhere in the world? We can also see information about businesses near us or elsewhere, calculate distances, create markers, etc.
Well, now we can see all this in the current context of the location. It’s like we put together the weather information, space and how busy the place is.
Forget it, it’s hard to explain in words. Just take a look at this video from Google itself:
See how it gets more fluid and reliable? Now imagine you needing information like this instantly.
I can project myself passing in front of a cafe I didn’t know and pointing my cell phone at its facade. It would be great to find out what time it closes or what its Instagram is without stopping to ask.
It seems to me that it would work for introverts or hurried customers at first, but the practicality just catches on.
Here is an image that better exemplifies the functionality:
And finally, that difficulty of finding the door of a building or not trusting whether a certain establishment still exists in that Google car capture from two years ago is over.
With aerial images, Google Maps will make it possible to fly over a location and find all current angles. Finally!
And what is Indoor Live View?
This new feature of Google Maps will allow people to walk around establishments virtually.
The new function uses neural radiance fields (NeRF), an advanced AI technique that recreates the full context of an environment, including the texture of materials, lighting and what’s in the background, so you can get a sense of the place before you visit it.
One of the innovations that caught my attention is this arrow that indicates where the bathroom, exit and accommodation are located. As in the following image:
The technology should arrive first at airports, train stations and malls in large cities, including New York, see?
Local business opportunities
You must have already understood how to benefit from this technology, but it’s good to be clear, isn’t it?
With Live View searches you’ll take advantage of many more opportunities from local visitors. After all, anyone with access to a smartphone will be able to find your website and information about your business when passing by.
While with Indoor Live View, you can show your establishment in an interactive and far more practical way. This will certainly be an application that will give a competitive advantage to those who know how to do it.
Businesses benefiting from immersive vision
This is where we merge the digital with the physical. Here are some examples of businesses that can benefit from the immersive view of Google Maps:
Bars and restaurants
Cafes and Bakeries
Beauty salons and cosmetics stores
How to offer interactivity?
All you need is an updated Google My Business account for your business to appear in the Live View of Google Maps. It’s that simple!
Here’s a simple step-by-step for you to create your page on Google My Business:
He chose one of the quick starters from our interactive content tool (Ion), developed another 3 different pages to test the conversion rate of each one and used the tool’s resources to measure the one that gave the best result.
It’s clear that the tool pilot’s advanced growth hacking skills turned the campaign into a victory.
But in the end, the user found a much more satisfying result than the original static landing page: 20.7% growth in conversion rate!
And as interactivity has registered more and more success, I would bet that you will sell more this year if you put efforts into Live View, creating interactive content, among other strategies like these.
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