What is White Label and How It Can Benefit Branding
Have you heard of white-label SEO? Making good use of this resource and marketing strategy can help you offer additional services to your digital marketing clients without the time, expense, and energy needed to create and train an in-house SEO department.
By offering SEO services, you’ll be giving your clients a more complete package of services and likely attracting new clients who may have passed you by because you didn’t offer SEO.
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What is white-label SEO?
White labeling in the digital realm is what ghostwriting is to traditional publishing or private labeling is to retail.
Simply put, white-label SEO is hiring an outside contractor or agency to produce digital products under your brand.
For example, your company may offer SEO services to a client, but those services are actually provided by another company under your brand.
Learn more about what white-label SEO is in this YouTube video:
Why white-label SEO?
There are a number of reasons you might want to offer white-label SEO services.
First of all, you don’t have to hire an SEO team and pay them a salary and benefits as well as the taxes associated with an employee.
When you outsource your SEO services, you only pay for the time the team works on your projects, not only downtime.
In addition, you don’t have to invest in continuing education to keep your team abreast of the ever-changing SEO arena.
How do you choose a white-label SEO provider?
Of course, your white-label SEO services will only be as good as the SEO partner you select.
You are putting your reputation and your client’s business welfare in the hands of another company, so it’s essential to choose that partner wisely.
You want to work with a company that has the experience and knowledge your clients require.
In addition, you want a financially healthy company that will likely be in business three, five, or ten years from now.
It’s not impolite to ask for examples of the company’s work and references from satisfied customers. It’s just good business.
Lastly, you want to choose a company that’s responsive to your questions and concerns and one that will cheerfully provide easy-to-read reports.
What are the benefits of white-label?
In addition to saving time, money, and training associated with staffing and training your own SEO team, white label allows you to offer your clients a new service instantly, without the lead time typically associated with staffing a new department.
You also tap into the experience and expertise of your partner SEO firm.
By offering an additional service, you can also appeal to new clients who are looking for a one-stop company to work with for all of their digital marketing needs.
White labeling examples?
How does white labeling work in the real world? Below is an example…
You send your white label partner your client’s information and they do a complete SEO audit of your client’s digital pages, do topic and keyword research, develop an SEO strategy and handle both the technical and on-page SEO plus link building.
They send you a monthly or bi-monthly report outlining what they’ve done during that period on behalf of your client.
Ideally, the process is seamless, with these services feeling no different to the client from the services you provide them with your in-house team.
What is the difference between API and white label?
API, in the SEO world, stands for an application programming interface.
In other words, it’s a program that helps you choose the best keywords for your content and tells you how to use those keywords in a way that’s most attractive to search engines, mainly Google.
Thus, by definition, the major difference between API and white label is that API is an AI-powered software program, whereas white label SEO is human-powered.
If you’ve ever worked with AI for writing or editing, you know that as sophisticated as this technology can be, it lacks the nuances of real human interaction.
White Label SEO with WriterAccess
WriterAccess makes it easy to offer SEO services to your clients. We offer a comprehensive array of SEO services, starting with optimized, well-written content and ending with great communication and customer service that keeps you abreast of what we are doing on your behalf.
WriterAccess has a stable of more than 15,000 writers and editors with expertise in a huge range of subjects.
We also have an excellent team of SEO experts and content managers who work as liaisons between our talent and our clients (like you).
These content managers make sure that all of your posts are well-optimized and support your brand. We take continuing education very seriously and keep current on all of the latest SEO best practices.
We feel that it’s an essential part of good SEO services in this dynamic industry.
We have an excellent track record. To date, we have produced more than two million projects for our customers with a nearly perfect (99.97%) success rate. We invite you to give our white-label SEO service a try. We make it easy and affordable with our two-week trial period. Visit WriterAccess today to get started.