In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.
The most profitable agencies have a winning formula that results in happy returning clients, steady growth, and continuous profit. In this episode, the CEO and Co-founder of Parakeeto, Marcel Petitpas, shares his insights on what that winning formula looks like and how agencies can optimize their businesses for profitability.
Questions I ask Marcel Petitpas:
[1:49] What should we be measuring if we want to optimize for profitability?
[4:14] When it comes to KPIs, how do we strike the right balance between too much information or narrowing in on the right things to track?
[6:40] Where can people find your agency profitability toolkit and checklist?
[7:24] One of the hardest things to measure is internal staff working on various accounts. How do you spread that kind of unit of labor across where it should be expended?
[11:03] What do you see as the most useful way to do billing?
[16:00] Everyone in the organization should be tracking their time. Yes or no?
[17:51] What kind of challenge does white labeling add to the pure optimization model?
[20:05] Why wouldn’t you use a resource plan with your white label partners to some degree?
[20:52] How much responsibility do you think that marketing agencies have to really get that deep inside an organization?
[23:04] Where can people find out more about Parakeeto and the work you do on behalf of agencies?
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