The Best Times to Post on Social Media in 2023 [New Data]
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.
The best times to post are 6 to 9 PM, 3 to 6 PM, and 12 to 3 PM.
For B2B brands, Saturdays and Thursdays are the best days to post. For B2C brands, it’s Saturdays and Sundays.
Although energy and utilities and manufacturing and materials brands seem to find success in posting between 6 to 9 AM, most marketers don’t recommend it.
The best day to post on TikTok is Friday, and the worst days to post are Monday and Tuesday.
Creating an Effective Posting Schedule
Although each social network sees its engagement increase at specific hours and days of the week, you’ll still have to tailor your approach to your audience.
Use this data as a guide if you don’t have enough data yet. Once you start posting regularly and have collected data, review it to determine when your audience is most active on the platform and what posting schedule they respond to the most.
You may find that certain content types work better when posted at certain times. For instance, your videos may perform well when posting in the morning while your images may do better in the late afternoon.
Editor’s note: This post was originally published in 2017, but was updated for comprehensiveness.