In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one.
A crucial component of growth is experimentation. Experimentation is the engine that drives innovation. It helps businesses implement and test ideas quickly so that they can learn and define failure and success quickly and pivot accordingly. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.
Questions I ask Andrew Warden:
[1:40] Setting the record straight on how to pronounce “Semrush”
[2:44] What prepared you to take on this job at Semrush, a really somewhat mature organization?
[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes?
[6:38] I want to talk a little more about your experimental process – do you have a process for saying, you know, we’re gonna throw these 10 things out there and this is how we’re going to measure them?
[11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as?
[14:08] As a mature organization, how do you balance the need for branding versus the need to acquire more users?
[17:16] Is there a small set of metrics that you rely on?
[19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? What would your answer be?
[22:44] Where can people learn more?
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