In this episode of the Duct Tape Marketing Podcast, I interview Mindy Weinstein. Dr. Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. She is the founder of the digital marketing firm Market MindShift.
Questions I ask Dr. Mindy Weinstein:
[1:11] You start the book with scarcity as an influence – could you unpack that idea?
[3:18] How do you deal with the idea that influence sometimes is used in a negative way?
[4:59] We are often more afraid of what we might lose than what we might gain — how does that drive the idea of scarcity?
[8:05] What are some examples of good and bad tactics of scarcity?
[13:03] As a consumer, is there a way to avoid making the impulses that come from experiencing FOMO?
[15:17] Is there a risk of people who are just so sick of scarcity tactics that it kind of tarnishes the brand?
[16:52] How do you use scarcity as a differentiator without turning off your true fans?
[20:01] Where can people connect with you and grab a copy of The Power of Scarcity?