Asset insights help you learn more about the creative assets that resonate with your potential customers. This is an easy way to identify highly-engaged audiences, and can be used to inform the assets and landing pages you create for these groups, or even shift your entire marketing and product strategy. Using our previous sporting goods retailer example, you might see that bicycle-related image and video creative resonates with “Green Living Enthusiasts.” Based on this insight, you can pair these assets with a landing page that prominently features your sustainability efforts, or go one step further and use the insight to build out a completely new product line.
Audience insights, recently released at the account level, help you understand the characteristics of the people who engaged with your business. These insights give you a better idea of what your customers care about, making it easier to tune your creative for their unique interests and traits.