Google Launches The New Search Status Dashboard

Good news for SEO professionals! We’ve been waiting for this update for a long time, and Google has finally heard us: Google Search Status Dashboard has been launched

With this panel, it will be possible to verify information about systems that drive Google’s search engine and it will be possible to monitor problems that affect sites and users, among others.

This report will provide us with official reports from Google when there are problems or interruptions in crawling, indexing or serving with Google’s search service.


How will the search status dashboard work?

The dashboard monitors the status of the Google Search systems and analyzes several different types of indicators. We will be able to view the general problems that occurred in the last 7 days, with some details and the current status of the incident that may be affecting the search engine. 

Google’s Search Relations team and their engineers will be updating the dashboard, and these types of issues will tell us that something may be affecting a large number of sites, users or both.

Updates will be shared on a periodic basis and may include general issue information, how much the issue may affect your site, progress of fixes, what the root causes of the issues were and their solutions.

How to use Google Search Panel information for SEO?

From the panel we will know what measures we can take to correct issues or be extra careful with problems that can affect the SEO of our website, and even the user experience.

When producing reports, for example when we have a big drop in traffic, and there was a problem in the search engine during that period which was officially acknowledged by Google, it is now possible to understand the reason for that drop in traffic.

We know that in SEO we have a lot of information that is sometimes very difficult to explain. It is likely that from 2023, with the Status Panel, we will feel more secure to carry out work that is even more data based, making reports and improvement actions more objective.

It is also necessary to emphasize that Google has made it clear that, when we have a problem presented in the dashboard, while engineers try to solve it, at the same time they will work on reducing the data that this problem can generate for sites and users. This can also provide more security for our SEO work.

It is important to emphasize, however, that the SEO teams do not justify all the problems found on their website as problems stemming from the Google panel.

It is necessary to continue to do a good job, monitor the data, and always analyze and know how to work with several possible scenarios before reaching a conclusion.

Let’s follow the developments of this panel and hope that it will really be of great help in our SEO work! And you? What did you think of this update? 

Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there!

Source link