101 Blog Post Ideas to Refresh Your Content Marketing Strategy
When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun?
Even the most seasoned marketers could use an occasional brainstorming boost. If you need inspiration, here are 101 of the best blog post ideas for your content marketing strategy.
Table of Contents
Blog Post Ideas
Multimedia Blog Post Ideas
Multimedia blog posts focus on using a piece of media — whether that’s a video, a podcast, or a graphic — to tell a story or share information.
The key to success with this type of blog post is to make it shareable. Whichever multimedia element you choose to include, make sure it’s original and branded so that when it gets shared, people will connect it back to your company.
1. Write a listicle blog post using GIFs that your readers can relate to.
2. Create an interactive quiz, such as “Which type of marketer are you?” or “How well do you know [insert topic]?”
Data-driven blog posts rely on data and industry insights to make a point. While this information can be sourced from other brands or industry reports, using original data to demonstrate your company’s role in the space can result in more unique blog posts.
11. “We Asked X Experts About [insert topic]; Here Are Their Best Tips.”
12. Survey industry professionals to gather data on their challenges/processes/tools/best practices, and share the results in a blog post.
18. Explain your company’s knowledge base and why it matters.
19. Do an in-depth case study about your customers and examine the results.
20. Research your customers’ favorite products and share the results.
21. “Here Are X Stats Every [Role] Should Know.”
Community Engagement Blog Post Ideas
If you are part of a niche or local community, then these blog ideas are for you. Community engagement topics are a way to spotlight key players doing great things in an effort to boost company culture, brand loyalty, or employee morale.
22. Spotlight local leaders or companies in your field.
23. Interview a local business owner.
24. Create a survey about your area’s business ecosystem and share the key findings.
25. Highlight user-generated content.
26. Spotlight a client and share a story about their business.
27. Share real-life examples of your product use cases.
28. Spotlight employee stories to inspire your audience.
A common blog post category for B2B and B2C companies that want to improve their SEO is how-to posts. These types of blog posts explain how to do something or answer a question readers are searching for.
To get more insight into what questions or topics your customers are searching for online, look up a search term relevant to your blog and look at the “People Also Ask” section of the search results. You can then use these questions to help guide your blog strategy.
32. A list of “musts” for a career in your field.
33. Interview an industry heavy-hitter about their tips for businesses.
34. Post a series on how to land a job in [your industry].
43. Write about how to properly research and collect data for reports.
44. Recommend the best tools for completing daily tasks related to your product or industry.
45. Share the benefits of a current trend your company has mastered.
46. Answer the top questions people have about your industry.
47. Break down how to write a blog post using your own blog as an example.
Multichannel Integration Blog Post Ideas
Your company’s blog is just one channel for your marketing strategy. For blog ideas that focus on multichannel integration, the key is to share the marketing methods you use on your other channels like email and social media.
60. Take a stance on a recent blog post from your favorite news-sharing site.
61. Round up recent news in your industry.
62. Share snippets from your company’s ebook in a roundup.
Thought Leadership Blog Post Ideas
Thought leadership content is used to demonstrate your company’s expertise in a certain topic or industry. These types of blog posts should establish credibility and position your brand as a trusted resource with a unique perspective.
63. Describe what your mission statement means to you.
64. Dive into how a company boosted its blog traffic exponentially.
65. Break down what an ideal company culture would look like.
66. Write about ways your company is focusing on diversity and inclusion.
98. A peer-curated list of hobbies outside of work.
99. Share highlights from a recent industry conference you or your team attended.
100. Examine a recent movie trailer and how its marketing should be noted.
101. Come up with a staff bonding event and recap how it went.
It’s easy to get wrapped up in the day-to-day of your industry, which means it’s also easy to run into the same types of blog posts. Blogs are important for SEO and lead generation, so picking the “right” topics is a crucial step in marketing planning.
Editor’s note: This post was originally published prior to 2017 and has been updated for comprehensiveness.