Once you decide on your goals, narrow down who you want to target with your content.
2. Do your research
This is a step that many people skip to their peril.
Good research can be the difference between people reading your posts on the first page and having them languish on the sixth page of Google’s SERP.
This step includes looking at what your competitors are doing with their content, as well as, using a keyword tool to determine the most effective keywords that relate to the chosen content.
3. Build your content calendar
Once you’ve decided what you’re going to write about, your goals, your keywords, and your audience, it’s time to build a calendar that tells your team what topics you’ll be writing about, when you’ll write the content and where you’ll post it.
The calendar should assign someone to be in charge of each piece of content, whether that means writing it themselves or outsourcing.
4. Create and post your content
After you’ve taken the time to create a content calendar, it’s time to publish your content and monitor its performance.
5. Measure and analyze your results
Lastly, you’ll want to use the metrics outlined in your content strategy to determine whether your content is helping to advance your goals.
Are you getting new site users, new customers, and/or new event attendees?
If you’re falling short of your goals, make sure that your goals are realistic.
If they are, then look at how small changes in your strategy might help better your results.
Writer Access can help your content strategy be a success
Having a good content strategy doesn’t mean you have to write and produce all your content in-house.
Writer Access has a stable of more than 15,000 writers with expertise in a vast range of subjects. Our track record speaks for itself, as we have produced more than two million projects for customers with a 99.97% success rate.
We make it easy to give us a try, as Writer Access offers a two-week trial. Visit us today to get started.