Today, we’re making it easier for people to shop what they love on YouTube. Advertisers can already use product feeds on YouTube, which turns ads into a virtual storefront. We’ve recently expanded product feeds to Shorts and found that, on average, Video action campaigns with product feeds saw an over 70% increase in conversions on Shorts over those without product feeds.
We’re now expanding product feeds to Discovery ads to help you scale your social media creative and reach even more engaged viewers. Soon, product feeds will also include local offers, allowing brands to show real-time availability for products in their Google Merchant Center so people can find the most convenient place to buy. Creators will also be able to transform their content into virtual storefronts; this quarter, more creators will have the ability to tag products in their videos and Shorts.
You’ll see these features, some of your favorite creators and more at the second annual YouTube Shopping holiday event, “From YouTube to You,” kicking off on November 10. This year’s event will include livestreams, videos and Shorts featuring brands and retailers like Ulta Beauty and TULA Skincare.