The process involves strategically using words or phrases that a user is most likely to type into a search engine like Google.
If your competitors regularly claim the coveted #1 spot on search engine result pages (SERPs), then it’s time to find out which keywords they’re using.
Luckily, there are plenty of handy tools out there that can help you figure it out without scrutinizing their sites for clues.
What Is the Best SEO Tool for Competitor Site Analysis?
There are more tools than ever that can help you analyze competitor website traffic, highlight the most effective SEO keywords, and track your competitor’s best-performing content.
Here are some of the most popular and what they bring to the table.
SEMrush offers all kinds of great marketing solutions, including killer competitor analysis tools. It’s a great choice if you’re looking for a thorough, in-depth way to analyze competitor website traffic.
SEMrush will key you in on a site’s reputation, as well as which other sites are providing links to it.
It will also highlight the site’s best performers, from SEO keywords to its most popular content.
Not only do they analyze competitor website traffic, but they also provide an analysis of its quality.
Rather than just showing you where a website’s traffic is coming from, you’ll also be able to gauge things like the amount of time visitors spend on each page, the site’s bounce rate, and more.
SimilarWeb’s tool can additionally help you glean insights into which channels and marketing strategies a given site is using most effectively.
Ahrefs is another excellent option that also comes with the perk of an impressive number of free SEO tools.
If you end up finding them useful and decide to upgrade to a paid plan, you’ll gain access to Ahref’s Site Explorer.
It will clue you in on which keywords your competition is using to earn those top SERP rankings, as well as whether they’re using paid ads to draw in additional views.
You can also discover which sites are backlinking to a certain site and get a breakdown of the credibility of each.
In a nutshell, analyzing your competitor’s website traffic is crucial to ensure that you outrank them in the future. Using these tools and strategies will help you improve your ranking and stand out from the competition.