What You Should Be Tracking In Your Marketing Efforts And Why

Marketing Podcast with John Jantsch


In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or clients you may work with.

Topics I Cover:

  • [1:41] What the point of tracking is
  • [2:58] What metrics to look at throughout the different levels of the marketing funnel
  • [3:32] What to look for at the top of the funnel
  • [4:55] Why data at the top of the funnel is trend-based
  • [7:10] What to look for at the middle of the funnel
  • [9:11] Metrics at the middle of the funnel are more engagement-based
  • [11:39] What to look for at the bottom of the funnel
  • [13:07] Why understanding the journey gives you better insight on how you can better invest your marketing dollars

Resources I Mention:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.


HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration to grow a business.


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