To help you keep pace with industry changes, we’ve centralized our tagging solutions with Google Tag Manager, an enterprise tag management system, and the global site tag (gtag.js), which lets advertisers send event data to Google Analytics, Google Ads and Google Marketing Platform. But we’ve heard from you that tagging is still cumbersome.
Today, we’re further improving the tagging experience with the new Google tag — a single, reusable tag built on top of your existing gtag.js implementations that helps you confidently measure impact and preserve user trust. Starting today and rolling out over the next week, the Google tag will unlock new capabilities to help you do more, improve data quality and adopt new features — without requiring more code. As we’ve previously recommended with the global site tag, the Google tag should be installed on all pages of your website.
For customers using Google Tag Manager, you will not experience any changes to your setup today. But, stay tuned for future updates on tighter integration and upgrade paths between the Google tag and Google Tag Manager.