Did you know that in a recent memory stude, 76% of adults failed to recall information accurately? There are multiple instances where large groups of people all misremember information like news events, brand names, or song lyrics incorrectly. This phenomenon is known as the Mandela Effect, and it may be more common now than it was in the past.
One of the most common explanations for the Mandela Effect is asch conformity. This is when a person conforms to a certain view in order to align with a group. Humans naturally have a desire to be liked and to fit in, and conforming is one of the easiest ways to feel connected with a group. When someone works so hard to conform, they can start to believe information or memories that didn’t even happen.
With the emergency of the internet and social media, this desire to conform has become stronger than it has in the past. Information is spread across a wider audience at a faster speed over the internet which can lead to more people being exposed to misinformation that is easy to believe. Social media allows for people to express their opinions, and the anonymity makes it easier to shame and shun those who do not agree. This can speed up the conformity process and it is believed that this may lead to more instances in the Mandela Effect.
The Mandela Effect is a complex phenomenon that is clearly occurring across many areas of our lives. To learn more about this and how to avoid it in your own life, take a look at the infographic below: