In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.
Although virtual events and meetings were a product of the pandemic, it’s safe to say they are here to stay for the foreseeable future even as we inch towards the return to normalcy. In this episode, I talk with CMO of Airmeet, Mark Kilens, about the state of virtual meetings and events today, what innovation is necessary to drive more engagement, and where the future of these kinds of virtual connections are headed.
Questions I ask Mark Kilens:
[1:10] What is Airmeet?
[2:07] How would you describe the status of the virtual meeting today?
[3:29] How do you think augmented reality will play into virtual events?
[4:33] A lot of people I talk to now are sick of Zoom, TV, sick of these kinds of virtual meets that are going on –is that a function of the technology itself or is it a function of how people are using it?
[7:00] Many people make the mistake of taking events and putting them online versus changing the way they present to virtual audiences — would you say there’s a difference in how you should present?
[8:03] Is Airmeet doing something to address that problem?
[10:28] What are some best practices and tips for getting engagement during virtual events?
[12:48] Are these practices that we should be doing in meetings?
[14:23] Is there a sweet spot for how many people should be in attendance for a virtual event?
[18:40] What do you think is the future of the big events you mentioned?
[19:19] Do you think we are going to be in this hybrid land for the rest of the foreseeable future?
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